Why we built SyncLyn
Small and mid-sized businesses are running operations on five SaaS tools that don't talk to each other: one for WhatsApp, one for the CRM, a separate ATS, a ticketing app, and a no-code automation builder gluing the seams shut. We've watched dozens of teams burn an afternoon every week reconciling the same contact across four dashboards.
SyncLyn is the workspace those teams should have been hired into from day one — communication, recruitment, customer ops and the automation between them, in a single multi-tenant platform.
What's in 1.0
- WhatsApp-first inbox — Meta Cloud API and Twilio adapters, inbound webhook verification, outbound delivery status badges, automation-suggested replies, deterministic auto-routing rules.
- Visual workflow builder — drag-and-drop automation across messaging, scheduling, CRM and ticketing with a real execution engine, run history, retries, and cron triggers.
- Recruitment ATS — 5-stage kanban pipeline, CV parsing, candidate scoring, Google Calendar interview booking, pipeline auto-advance.
- CRM + Workforce — contacts, companies, leads, shifts and attendance, all sharing the same identity graph as the inbox.
- Tickets — full lifecycle with comments, status tiles, RBAC, webhook events and automation triage suggestions.
- Developer console — org-scoped API keys, outbound webhook subscriptions with HMAC signing and exponential retry, web push, SCIM 2.0 provisioning, SAML SSO.
- Marketplace — publish and install agents and workflows, with public creator profiles and a referral chain.
How we think about the product
- Software should compound, not collect. Each module is real on its own and worth more in combination — routing a WhatsApp message into a ticket into a CRM contact is a single flow, not three integrations.
- Pricing should be obvious. Six plans, one price per tier, no quotes for anything below Enterprise. Free is perpetual, not a trial.
- Automations should fail loudly. In production we run strict provider mode — a missing WhatsApp credential returns a clear 502, never a silent simulator. You always know whether a message actually went out.
- Customer support is a feature. One business day reply on every inbox, written by the people who built the thing.
What it costs
Free for individuals and small teams. £29/mo Starter, £79/mo Growth, £149/mo Pro, £299/mo Business, custom Enterprise. Marketplace creators keep 70-80% of every install they ship.
What's next
Native iOS and Android push (we already ship a PWA + Workbox offline shell), a public status page, and real customer logos as the first wave of teams move in. We'll keep shipping changelogs on the changelog page.
If you're building or running an ops team and any of this sounds like a tool you wish you had — start free or tell us what's missing. We read every message.